Soothing and soap-free with 2% Colloidal Oatmeal Designed especially to benefit sensitive, dry or irritated skin, our Oatmeal & Aloe Shampoo contains Colloidal Oatmeal which is highly regarded for its superior moisturizing and anti-itch properties. The hypoallergenic formula is consistently recommended for pets with allergies and seborrhea dermatitis. Added Aloe Vera helps soothe redness and reduce inflammation. Soap-free formula will not reduce the effectiveness of spray-on and spot-on insecticide products. For dogs, cats, puppies and kittens. May be diluted 12:1.